Taylor's Marketing Blog

⚠️It's Time to BeReal⚠️         I decided to do my social listening blog on the new up-incoming app BeReal. This social platform sends a random notification at different times every day warning their users that they have two minutes left to "BeReal". They open the app and it captures whatever they're doing in the moment on the front and back camera. Their users can then post their "BeReal" to their feed for friends to see. You are unable to see what your friends have posted unless you have also posted that day. But once it's time to "BeReal" again the next day, the previous photo is saved onto a personal account that only you have access to. Once posted your friends can then "react" to your post with a picture or comment as well. The companies value proposition is "Your Friends For Real" which perfectly sums up the apps entire purpose. To break the mold in social media through exposing what people are up to at any given time...

   Adult Happy Meals  The known and loved (USA) McDonalds has recently collaborated with the Cactus Plant Flea Market streetwear brand. This partnering happened in hopes of McDonalds being able to connect more with their younger consumers with help from a trendy and in-style brand like CPFM.  In a recent Marketing Dive article  a press statement was made by Tariq Hassan USA McDonalds marketing and customer experience officer stating that they are, " taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans". Mickey D's is taking almost forgotten characters from Gen Z's childhood and putting a CPFM twist on them.  The current options for this "adult Happy Meal" are a classic Big Mac or ten piece Chicken McNugget with fries and a drink. Each meal comes with one of four collectible characters pictured above and a limited edition customized meal box.  As a marketing plan to dr...

Hey guys my name is Taylor Smalley and this is my very first blog! In all honesty I've never been on a blog sight nor read a blog for anything outside of school. So I'd say going into this I have a pretty open mind. But anyways, I grew up in beautiful southern Oregon and most of my childhood was spent playing sports my parents either coached or cheered on the sidelines during games. I come from a split family with one brother on my mom's side and two sisters and a brother on my dad's. With that being said for as long as I remember I've been a very competitive and driven person. Growing up with a lot of family I feel that's almost a given. I think that is a huge reason I decided to major in business. I've had a job since I was legally allowed to and before that I had seasonal jobs like reffing soccer games and working concessions at my local little league fields. A little after my 16th birthday I started working at Dutch Bros Coffee and have been with the com...